The Best Types of Content for Small Businesses

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis

On the blog last week, we looked at why content marketing is so important for small businesses. These days, content marketing is one of the most effective and low-cost ways of driving traffic, building brand awareness and generating leads and is essential to any small businesses’ marketing strategy. So now that you know why you need to do content marketing, we want to delve a little bit into how.

Content marketing is not a quick-win marketing strategy - you’ve got to be in it for the long-haul. It takes time to build a library of good content, and you won’t always see immediate results from it. But if you stick with it, are diligent about producing good quality content regularly, and add value for your customers through your content, then you WILL see results.

But, where do you start? What types of content will be the most effective? While every business is different and should have a tailored content marketing strategy, here are 5 key types of content that every small business should consider.


A blog is a great way to help your business be found online. Building and maintaining a blog with good quality blog posts can help you gain visibility, establish your brand as an authority in your space, generate leads for your business and expand your customer base.

There are many different kinds of posts you can consider for your blog - from editorial type content that provides commentary on industry topics, to tutorial blogs which provide how-to’s and actionable tools. With a little bit of research, you can build a library of different kinds of blog topics that are suited to your business that will help you be found in search engine results and provide extra value to your customers.

Content is king


Creating highly visual content, using images that can be shared by your followers and customers is another content must-have. And you don’t need a huge budget or a dedicated graphic designer to create your imagery. There are a number of sites and tools that you can use to create your visual content, and that is definitely something we can help you with!


Your website is your online home base for your business, and there is so much content you can create to go on your website to add value to your customer’s experience when they visit it.

For example - company information, showcasing your products and/or services, your contact information, customer reviews or testimonials, frequently asked questions, dedicated landing pages to different topics, and of course, your blog can also sit within the framework of your website.

Your website is one of the best forms of content you can create, but when doing so, keep in mind that you want it to be unique, engaging and relevant because these are all important factors in how you rank within search engine results, and a main goal of content marketing is to help you be found online.


User generated content (or UGC) is some of the best content you can come across, as well as some of the easiest - because you don’t have to generate it all, your followers or customers do!

Content is a relationship

For example, you can ask your customers to take photos of themselves using your products or services and encourage them to share this. If your customers are passionate about your brand, they may do this without any prompting, but a little incentive can go a long way - like entry into a competition. You could use a branded hashtag, or ask customers to submit their own blog posts as guest writers.

There are a ton of ways you can curate UGC, and because it comes directly from other customers, this type of content is usually viewed as being honest and less promotional - it really is some of the best advertising you could get!


This simple, yet effective, type of content is an integral part of any content marketing strategy, because it helps you engage with your audience through a tool they typically use every day (if not multiple times a day) - their email.

By building a customer database that you can email, you can share your unique content that you have created for blog posts and website pages, promote your brand and drive traffic to your website.

There are a lot more content types that you can look into, and the more types of content you use, the more powerful your content marketing strategy will be. There is literally a wealth of potential waiting out there in the content marketing world for your business, and we would love to help you find the best types of content for your business, and help take some of the time and stress out of creating it all off you.

That is why we are here - to be your marketing partner and help create the most killer content marketing strategy, tailored for your business needs. So, book your FREE consultation today and let’s take the first step.