Stories are a powerful tool in human communication - to read, hear or see a story is to feel an experience. Stories capture attention, pique interest, entice people. Stories produce trust and cultivate genuine connections. And that is why your brand’s story is such an essential part of your business and your relationship with your customers.
Read MoreWhat happens when you bake a cake and use the wrong flour? Well many things can happen. Maybe it doesn’t mix well, maybe it tastes off, maybe it doesn’t form a cake at all? Well the same thing happens when you don’t meld your marketing activity. Your advertising, sales promotions, public relations, direct marketing, social media - they all need to work together like a unified force, or the perfect cake recipe, directed towards one specific goal.
Read MoreThe holidays are busy time for retailers - both those with brick-and-mortar stores, as well as online. And it can also be a very profitable one if you’ve planned ahead and gotten your store holiday-ready. Do you have a holiday campaign planned out? If not - read on, these tips will help you get your business ready for the silly season.
Read MoreIn the world of branding size doesn’t matter - you don’t need to be a big business or have a large budget in order to define your brand. But if you take the time to invest in your brand, it can help grow your business and boost profitability. So to make sure branding moves up in your to-do list, here are some reasons why you should take this time.
Read MoreYour logo is an integral part of your brand, visually telling your customers who you are and what you do, so it's important to get it right! Here is a handy checklist of questions you should ask yourself when looking at your logo design so you can choose the right option to represent your brand.
Read MoreIf you're not yet convinced your small business needs a website or social media profile, we're here to change your mind, because we think it's super important for the growth of your business. Here are 8 ways your business can benefit from having an online presence.
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